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One of the key aspects of using Twitter to promote yourself, a business, service or product online is to grow a targeted list of followers.
When growing a following it’s important to keep in mind that you want to attract a targeted list of follows. In most cases the ‘right’ sort of followers are those who are interested in what you have to say and therefore more likely to make an interaction (e.g. re-tweet or visit).
A key area you can get the message across about what your Twitter account is about is through your bio; made up of your name, location, a 160 character introduction and one link. With so little real estate to work with, getting a succinct message that tells potential followers what you do and tweet about is key to attracting targeted followers.
When writing the bio, be sure to highlight any unique selling points you might have and any relevant experience you might have to be considered an authority on the subject.
A quick search under ‘Who To Follow’ for “SEO Advice” illustrates this clearly:
In this case, if I’m looking for SEO advice I’m more likely to want to follow ‘DaveChaffey’ or ‘Leeodden’ – their bios are to the point, the proposition of their accounts are in line with what I’m looking for and they have given me details of why I might want to follow, such as experience. Conversely, ‘ScribeSEO’ doesn’t give me any insight to their account whilst ‘jakebohall’ doesn’t really give me much information – I’m therefore less likely to follow them with regard to my search query.
Another area that you can make an impact is through your bio photo, this can be used to help you stand out from the competition. Users often simply use a bio photo but are their ways you can be creative with the image? An example of this is illustrated on the above results page with ‘jakebohall’, it’s still a image photo but at the same time stands out from the rest of the face pics on the page and therefore is more likely to attract my attention.
Further more, the use of logos can be effective. As a regular visitor to Search Engine Land’s website, their logo is instantly recognisable to me and as such stands out on the page.
Need Further Help?
Looking to promote your business through Twitter or any other social media platform? Have a look through our social media services and find out how we can help leverage this medium to your business’s advantage, be it through brand protection or link building.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.