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Where Link Building is concerned, quality greatly exceeds quantity. Sourcing a smaller number of high quality and industry relevant links is far better than gaining thousands of links from generic low quality websites.
Higher quality links tend to come from industry related websites (sites related to your niche), these links are more difficult to find and secure. This post aims to help you find some great link building opportunities related to your niche.
Finding Niche Directories
There are an increasing amount of niche directories on the net; they are either industry specific or location specific. A great way to source these types of directories is to utilise Google. Let’s say we have a website which specialises in graphic design services, you will want to carry out a simple initial search and see what comes up. Try just typing in ‘Graphic Design Directory’ or ‘Directories’ into Google, you are likely to find a few potential link sources in the first few result pages. You may even find a website which contains a list of good directories within your industry.
To narrow the search you can use Google’s advanced search queries. You can start by searching for the following using Google:
The first two search queries attempt to find industry related sites which have an onsite option to submit your website to (these are typically directories). The third query will show all results with ‘Directory’ in the websites Title tag, it is more than likely that the resulting website is a directory you can submit to.
There are many more Google search queries that can be used, we recommend using the following useful resources:
Blogs can be a good place to receive a link back to your website. Ideally you might be able to write a guest blog post for the site in exchange for a link, this could even become a regular occurrence. Links can also be gathered through blog commenting, if sourcing blogs to leave a comment; make sure that you are participating in the conversation rather than spamming a link.
Niche blogs can be found using similar methods listed above for finding directories. You can use various search queries to uncover various industry related blogs, try these (or variations of):
Try different variations and alternate the main keyword used (e.g. you might just use ‘Design Blog’ and see what comes up).
There are also a few websites which allow you to search blog results relevant to your search. We have listed some of them here:
You can utilise the same methods above to find forums within your niche. Forums can provide links, more importantly they allow you the opportunity to network, build relationships and find other link building opportunities.
There are services such as Boardtracker.com which describes itself as a “discussion search”. It allows you to search within your niche and find related forums and conversations. Some other services include:
I’ve mentioned Social Media many times in my previous posts, it is evolving everyday which means it is hard to ignore. There are a few ways to find link sources via social media resources or by using the social media platforms to create links.
1). Finding those link sources using Social Media
There are methods mentioned above which will be useful for this. Forums make an excellent resource for finding sites that could provide a link, a blog owner may allow you to write a post for their site for example.
Twitter is another great networking resource, engaging in conversation could open many doors. One tip would be to create your account centred around your industry, add a profile description which clearly states your expertise then other users can quickly determine the type of user you are and the kind of things you are likely to tweet about.
2). Creating links using Social Media
There are sites out there which allow you to instantly create a link to your website. These links aren’t always best for passing link value but some can send some great quality traffic to your website.
One example would be Bookmarking websites, instant shareable links. The popular Bookmarking websites allow you to categorise your post so it can be found by other users (Stumbleupon is a good example). There is an increasing amount of Bookmarking websites centred around a niche subject. A good example of this type would be Connotea which describes itself as an ‘online reference for clinicians and scientists’. I’m sure there are many others, feel free to suggest any. You can use the same methods of finding niche directories to find niche bookmarking websites.
Similar to Bookmarking websites are News websites. These typically allow you to submit a news resource which instantly goes live, to increase the quality of these sites the admin may choose to approve the submission before it goes live. There are many websites available in different niches, some require more effort to get a live submission than others. A good example in the SEO industry would be Sphinn, a hugely popular news website where a link on the Home page can send a high amount of traffic.
There are many great resources out there to find niche link sources. Utilising Google to perform advanced search functions can help you find most of the suggested resources mentioned in this post. Remember that when it comes to Social Media, it is best to connect and network rather than storm in, mouse in hand ready to spam the universe. Don’t feel the need to use each platform to link to every page of your website either, link in moderation. If you have any tips yourself or anything that I may have missed, please let us know in the comments.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.