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Koozai’s 12 Days Of Christmas
As it’s the season of good will, we thought we would spread some Christmas cheer by offering you our very own Search Engine Marketing 12 Days Of Christmas.
We won’t be singing but we will be posting 12 Days worth of SEO and PPC tips, tricks, advise and expertise.
From link building tips, free online tools, analytics advice to SEO do’s and don’t, our Christmas gifts will be more welcome than the inevitability unwanted gift from Gran this year.
Our 12 days starts tomorrow so be sure to come by and pick up your first gift. Better still, subscribe using RSS to make sure you don’t miss out.
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
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