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Last week it was announced that I am going to be blogging for State of Search in a series of guest posts talking about one subject: ‘Integration of Marketing Channels’. The posts will be going live daily over the course of the next two weeks.
My blog first post is titled ‘The Importance of Using Social to Impact Branded Search’ which follows on nicely from what we have been talking about at Koozai over the past year.
As the internet continues to grow, more searchers are becoming aware of counterfeit products, fake companies, credit card capture systems and scams and this is why I think that, moving forward, all brands will need to protect their assets and ensure they are perceived in the best possible light online.
The idea of the guest post series on State of Search is to hear the views on the topic of integrated marketing from different people in the industry. Bas van den Beld has various people from a range of sectors in the industry including conversion optimisation, link building, SEO and email marketing.
To date the following guest bloggers have been announced, but there are more to come:
It is going to be an interesting couple of weeks on State of Search and something that I am very proud to be a part of.
Stay tuned to the series as Bas will be revealing something very special for the readers of the blog at the end!
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.