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Koozai are celebrating after winning the prestigious UK Search Awards for the category of Best use of Search for the Finance sector with our client Payday Power. The award was won after beating strong competition in the form of campaigns from established companies Branded3 for MoneySupermarket.com and Greenlight for Santander.
After being shortlisted and winning this category we are proud to see all of our hard work rewarded by the UK Search Awards Team. Congratulations are in order for Payday Power, the Koozai team and Digital Marketing Executive Oliver Ewbank who was in charge of managing the campaign.
Don’t Panic in association with Manual Link Building and SEMPO launched the national UK Search Awards to celebrate the very best in SEO and PPC, and the Best use of Search (Finance) award was stated as ‘recognition for a campaign that has successfully enhanced the visibility of a website or web page in the finance sector’. Some of the biggest names in UK search were also present judging the awards.
To view other awards won by the Koozai team please visit our Digital Marketing Awards page.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.