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With the ever increasing popularity of the Internet, it comes as no surprise that more and more people are finding a new career in search engine marketing.
The problem, of course, is how do you explain to someone else what it is you do exactly? Perhaps you shouldn’t worry? For my part, I just ask if they use a search engine, such as Google or Yahoo, and then explain I help people with websites get their site listed higher in the search engines so that their products or services get seen by targeted visitors.
With that out of the way, would you want a job in search engine marketing? Is an online marketing career something you’d be proud to do and enjoy at the same time? Of course, the answer is ‘it depends’ but generally speaking, a career in the fast moving Internet industry can be both exciting and rewarding at the same time. If you find yourself working in the right search marketing company then you’d be hard pushed to find a job that offers as much scope for change as a career in search marketing. Add to that the feel good factor of knowing that you’re contributing to another company’s success and you’re on for a really good career.
At Koozai we’re a fast growing, UK-based search marketing company always on the look out for the right people to join our team. Attitude is more important than experience. We work hard but believe in having fun at the same time.
Our offices are located in Hampshire, about midway between Portsmouth and Southampton. If you have some search marketing experience, either in SEO or Pay Per Click (PPC) or are an enthusiastic individual who can demonstrate a keen interest in the Internet and willingness to learn, why not contact us or review our current jobs in search marketing.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.