Call 03332 207 677
Internet Users won’t Pay for Content
In a recent study commissioned by the European Union suspicions have been confirmed that internet users don’t want to pay for content.
It would seem, contrary to what industry executives have been saying that consumers’ behavior has nothing to do with peer-to-peer technology (P2P). The report shows that many people claim they would not pay for online content even if all other free options were taken away.
This finding has dramatic implications for the future of business, and not just in the entertainment industry, if people won’t pay for content how will businesses survive?
It’s clear that new business models are needed when it comes to online content but no one really seems to know what these new models will look like, or how they will work.
The European Commission’s Digital Competitiveness Report is a comprehensive annual resource which looks at everything from broadband saturation to the use of social networks. One of the chapters in the latest report deals specifically with online entertainment.
In this chapter, EU study reveals facts such as; “less than 5% of Europeans have paid for online content in the last three months”. But one of the most interesting results from the report are not the details about who pays but who doesn’t, only around 20% of online users would pay for online content if all other free options suddenly disappeared.
Share this post
About the author
Stephen Logan
Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
Latest Posts
Samantha Noble Is #6 Of The Top 25 Most Influential PPC Experts
Our friends at PPC Hero recently released their annual list of the top 25 most influential PPC experts and I’m delighted to announce that our Client Strategy Director Samantha Noble came in at sixth place. Everyone at Koozai knows what a PPC superstar Sam is so we couldn’t be more proud of her.
Virtual Insanity: How VR Is Taking Over The World
A few months ago, I drove a scooter through a cartoon market whilst being chased by a giant eagle. I raced through the streets and burst through various vibrant shopping stalls, occasionally looking over my shoulder to check whether the ginormous purple bird was gaining on me. Before you ask, no, I wasn’t high, and […]
Koozai Shortlisted For Even More Awards
Here at Koozai we put a lot of work into our clients’ campaigns so we always love it when we see our team’s effort being rewarded with not one, not two, not even three or four – but five of our award nominations being shortlisted.The Drum Search Award Winners 2016 Best Retail Ecommerce SEO Campaign
We’ve needed to have a shuffle of our awards cabinet as we’ve got another award to add to our arsenal. You may have seen from our Twitter posts just how excited we were to have been shortlisted for The Drum Search Awards 2016. Well, we are now super proud to announce that we have won Best […]
How To Hijack Hashtags
Piggybacking on news stories isn’t exactly breaking the mould. PR’s have been doing it for years. When executed well it can be incredibly successful for your brand. So how about hijacking hashtags? Can this work for your brand?Dominating the Paid Media Universe #TheInbounder
Today I had the honour of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel.Win A Ticket To The Inbounder Conference 2016 Worth €400!
You heard us right, Koozai are giving one lucky person the chance to attend Europe’s biggest digital marketing event of the year, The Inbounder Global Conference 2016.
31 Things We Learned When Majestic’s Dixon Jones Visited Koozai
We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites.Samantha Noble to talk PPC Funnels at The Inbounder Conference 2016
Good news at Koozai HQ. I’m pleased to announce that on the weekend of 19-20 May I will be attending and speaking at The Inbounder Global Conference. This year’s conference will be taking place in Valencia and will be their biggest yet with over 800 early bird tickets already sold.Koozai and Papa John’s Shortlisted for 2 #EUSearchAwards
We are extremely excited to announce that we have been shortlisted, not once but twice, for this year’s EU Search Awards! The two categories are Best Use of Search for Retail and Best Local Campaign. Both of these nominations have been for our ongoing and dedicated work with Papa John’s, the highly successful pizza delivery […]
The Ultimate Guide To Using SISTRIX For SEO Success
SISTRIX encompasses so many features that I could probably write about it from a range of different perspectives, but today I’ve looked at some of its key elements from an SEO standpoint. If you’re looking to compare your site’s visibility within the SERPs to that of your competitors’ sites while also monitoring keyword changes and […]
What do you think?