We're hiring

Call 03332 207 677

Stephen Logan

Internet Users won’t Pay for Content

14th Aug 2009 SEO 1 minute to read


In a recent study commissioned by the European Union suspicions have been confirmed that internet users don’t want to pay for content.

It would seem, contrary to what industry executives have been saying that consumers’ behavior has nothing to do with peer-to-peer technology (P2P). The report shows that many people claim they would not pay for online content even if all other free options were taken away.

This finding has dramatic implications for the future of business, and not just in the entertainment industry, if people won’t pay for content how will businesses survive?

It’s clear that new business models are needed when it comes to online content but no one really seems to know what these new models will look like, or how they will work.

The European Commission’s Digital Competitiveness Report is a comprehensive annual resource which looks at everything from broadband saturation to the use of social networks. One of the chapters in the latest report deals specifically with online entertainment.

In this chapter, EU study reveals facts such as; “less than 5% of Europeans have paid for online content in the last three months”. But one of the most interesting results from the report are not the details about who pays but who doesn’t, only around 20% of online users would pay for online content if all other free options suddenly disappeared.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio Samantha Noble at Voice FM
    Cat Birch

    Samantha Noble Shares Paid Media Insight on Voice FM

    Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
    (more…)

    Cat Birch
    @MissCatBirch
    18th Jan 2017
    News
  • aspect-ratio Create Britain
    Cat Birch

    Koozai Supports The Drum Network and Their ‘Create Britain’ Initiative

    The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.

    Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.

    (more…)

    Cat Birch
    @MissCatBirch
    13th Dec 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?