AI is changing how travel brands connect with people, in search results, content, bookings and beyond. Here’s what it means for your marketing.
Is Your Hospitality Brand Ready?
Hospitality marketing has changed fast. If you’re still using the same playbook from a few years ago, you’re already behind. 76% of leisure travellers start their journey on search engines, often talking to Google or ChatGPT, not flicking through brochures. If you’re not there, your competitors are.
The New Rules of Travel Marketing
A decent website and a few social posts won’t cut it. Today’s traveller expects seamless, personal digital experiences at every step. And they move fast. Generic just doesn’t stick anymore.
What’s Working in 2025?
We’ve seen the shift first-hand. Brands using joined-up, data-led strategies are cutting through. Google research shows travellers visit up to 38 sites before booking. Are you showing up across that journey?
Your Customers Have Changed. Has Your Marketing?
Today’s travellers are more switched on, more connected, and expect more from every interaction. Expedia found 43 touchpoints before booking. That’s 43 chances to make or break trust.
What That Means for Your Strategy
- Data-driven: Base decisions on what your customers are really doing
- Integrated: Make every channel feel like one joined-up experience
- Adaptive: Shift quickly when the market or your audience does
Three Strategies to Act On
1. Personalisation That Actually Works
Real personalisation means knowing your customers and showing up with what matters to them. Epsilon found 80% are more likely to book when they feel seen.
- Bring customer data into one place
- Tailor content by persona and journey stage
- Use automation to respond in real-time
2. Smarter Pricing with AI
Still adjusting prices by spreadsheet? You’re leaving revenue on the table. AI-powered pricing helped hotels increase revenue by up to 7.5%.
- Use real-time demand data
- Predict and optimise high-conversion windows
- Automate allocation across platforms
3. Voice Search That Gets You Found
PwC found 65% of people talk to their devices daily. Are you optimised for “Hey Google”?
- Build content around real questions
- Include FAQs that match how people speak
- Structure for featured snippets
AI in Travel Search
Search journeys are no longer linear. AI assistants are suggesting, refining, and even booking trips. You need to be visible throughout. Learn how in Search Everywhere
Content That Converts, Not Just Inspires
That inspiring post should also help people book. Learn how to shift from scroll to sale in Click-to-Book Travel Content.
AI Agents Are Changing Ads
AI tools are filtering what gets seen. Your paid ads need to be ready. See what to do.
Chat-Led Booking Experiences
More bookings are happening through chat. Make sure your flow doesn’t break. Explore Chat to Checkout.
Personalised Trip Planning
AI can tailor full journeys. Can your content and tech keep up? Check out AI Trip Planning.
Looking for a Partner That Gets This?
We’ve been helping hospitality brands grow online for over a decade. Our team specialises in SEO, paid media, content and digital PR that connects with real people.
Talk to us about getting more bookings, better visibility, and less guesswork.
What Makes Us Different?
No generic fluff. We create tailored digital strategies for hospitality, leisure and travel brands who want results, not just reports. We’re about booked rooms, not bounced sessions. Real growth, not vanity metrics. Let’s make your digital work harder.
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