We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Hitwise, one of the Internet’s leading authorities on web-wide statistics and analytics, released statistics surrounding healthy snacks and the search patterns related to it.
Whilst the subject itself may not be to your taste, it does perfectly highlight the need to not only achieve a high ranking on search engines, but also provide relevant information for when visitors arrive.
48.32% of all related searches – some 284 terms were used in the research – were for ‘healthy snacks’. This will clearly garner a good deal of visitors; however, the most interesting statistic is that the success rate (i.e. searchers finding exactly what they’re looking for) was only 67.88%. That means almost a third of searchers didn’t get what they wanted from the search.
This further highlights the need for thorough analytics and ensuring that your site is fulfilling visitor’s requirements. If you’ve got a high bounce rate, chances are people are finding your site, but not the information or products they need. Use data to your advantage.
If 32% of people aren’t getting what they want for the term ‘healthy snacks’, there’s clearly a gap in the market. Who knows, the same may be true of your keywords too.
We are pleased to announce that Koozai will be sponsoring Search Elite London!
Search Elite is an industry-leading event where eight of the best speakers in search marketing come together at The Trampery in Old Street, to deliver the latest advice, trends and opinions to help you increase the success and impact of your digital marketing campaigns. (more…)