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Hitwise, one of the Internet’s leading authorities on web-wide statistics and analytics, released statistics surrounding healthy snacks and the search patterns related to it.
Whilst the subject itself may not be to your taste, it does perfectly highlight the need to not only achieve a high ranking on search engines, but also provide relevant information for when visitors arrive.
48.32% of all related searches – some 284 terms were used in the research – were for ‘healthy snacks’. This will clearly garner a good deal of visitors; however, the most interesting statistic is that the success rate (i.e. searchers finding exactly what they’re looking for) was only 67.88%. That means almost a third of searchers didn’t get what they wanted from the search.
This further highlights the need for thorough analytics and ensuring that your site is fulfilling visitor’s requirements. If you’ve got a high bounce rate, chances are people are finding your site, but not the information or products they need. Use data to your advantage.
If 32% of people aren’t getting what they want for the term ‘healthy snacks’, there’s clearly a gap in the market. Who knows, the same may be true of your keywords too.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.