We're hiring

Call 03332 207 677

Stephen Logan

Hitwise Release Analysis on the ‘Health’ of Search Results

10th Jul 2009 SEO Less than a minute to read


Hitwise, one of the Internet’s leading authorities on web-wide statistics and analytics, released statistics surrounding healthy snacks and the search patterns related to it.

Whilst the subject itself may not be to your taste, it does perfectly highlight the need to not only achieve a high ranking on search engines, but also provide relevant information for when visitors arrive.

48.32% of all related searches – some 284 terms were used in the research – were for ‘healthy snacks’. This will clearly garner a good deal of visitors; however, the most interesting statistic is that the success rate (i.e. searchers finding exactly what they’re looking for) was only 67.88%. That means almost a third of searchers didn’t get what they wanted from the search.

This further highlights the need for thorough analytics and ensuring that your site is fulfilling visitor’s requirements. If you’ve got a high bounce rate, chances are people are finding your site, but not the information or products they need. Use data to your advantage.

If 32% of people aren’t getting what they want for the term ‘healthy snacks’, there’s clearly a gap in the market. Who knows, the same may be true of your keywords too.

Share this post

Stephen Logan
About the author

Stephen Logan

Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.

What do you think?

  • aspect-ratio Samantha Noble at Voice FM
    Cat Birch

    Samantha Noble Shares Paid Media Insight on Voice FM

    Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
    (more…)

    Cat Birch
    @MissCatBirch
    18th Jan 2017
    News
  • aspect-ratio Create Britain
    Cat Birch

    Koozai Supports The Drum Network and Their ‘Create Britain’ Initiative

    The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.

    Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.

    (more…)

    Cat Birch
    @MissCatBirch
    13th Dec 2016
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?