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Blogs, both professional and personal, often require visual aids to give them more aesthetic appeal and to aid the message contained within the copy. If you don’t have a back catalogue of stock photos or haven’t snapped the subject yourself, locating an image without infringing copyright issues can be a headache.
To take some of the pain out of finding good quality pictures, Google Image Search has launched an additional feature which will filter results on their licence level. This means you can easily find Creative Commons images along with other licence-free or restricted licence pictures.
To utilise this update simply go into the Google Image Search section and select Advanced Image Search. Here you’ll find a drop down box under the title Usage Rights, which can be used to filter out pictures from your search that are copyrighted or require a licence to distribute.
So if your blog needs livening up, why not take advantage of Google Image Search.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)