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Blogs, both professional and personal, often require visual aids to give them more aesthetic appeal and to aid the message contained within the copy. If you don’t have a back catalogue of stock photos or haven’t snapped the subject yourself, locating an image without infringing copyright issues can be a headache.
To take some of the pain out of finding good quality pictures, Google Image Search has launched an additional feature which will filter results on their licence level. This means you can easily find Creative Commons images along with other licence-free or restricted licence pictures.
To utilise this update simply go into the Google Image Search section and select Advanced Image Search. Here you’ll find a drop down box under the title Usage Rights, which can be used to filter out pictures from your search that are copyrighted or require a licence to distribute.
So if your blog needs livening up, why not take advantage of Google Image Search.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.