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Google have been going through another PageRank update and it seems at first glance that many of the web directories have been affected.
Many low level directories have simply seen their child pages lose all PageRank meaning the only PageRank they have is on their homepage. This means that the appeal of buying links in these directories is now a very unappealing option for those who just buy links to influence the PageRank algorithm.
Effects have been seen all the way up to the likes of the Yahoo directory which have several child pages with no PageRank but most pages are still in tact.
But lets remember that the world is not Google and the directories are still worth being in for relevance, credibility and lead generation.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.