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It seems that another development has arisen from the last Google Update, seeing Google live up to its promise of not allowing the automated querying of its search engine by blocking some automated rank checkers.
It has been reported that popular software applications Web Ceo and Web Pro Gold have been blocked from querying the Google search engine, leaving their owners unable to extract search engine positions.
Google have always made their standpoint clear in their Information for Webmasters that they do not allow Automated queries and it seems now is time for the crackdown. This will impact the way that many online marketers receive and report website statistics. Without the automation that these services provide, new ways of finding rankings and determining shifts.
This is by no means the end of the world, many still wouldn’t trust such a service anyway. However, Google are clearly trying to ramp up the pressure on SEOs and spammers, ensuring that their indexing system can’t be scraped quite so easily. Don’t be surprised though if some new software appears on the market that bi-passes this latest update; ‘where there’s a will, there’s a way’ and all that.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.