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It seems that another development has arisen from the last Google Update, seeing Google live up to its promise of not allowing the automated querying of its search engine by blocking some automated rank checkers.
It has been reported that popular software applications Web Ceo and Web Pro Gold have been blocked from querying the Google search engine, leaving their owners unable to extract search engine positions.
Google have always made their standpoint clear in their Information for Webmasters that they do not allow Automated queries and it seems now is time for the crackdown. This will impact the way that many online marketers receive and report website statistics. Without the automation that these services provide, new ways of finding rankings and determining shifts.
This is by no means the end of the world, many still wouldn’t trust such a service anyway. However, Google are clearly trying to ramp up the pressure on SEOs and spammers, ensuring that their indexing system can’t be scraped quite so easily. Don’t be surprised though if some new software appears on the market that bi-passes this latest update; ‘where there’s a will, there’s a way’ and all that.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.