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Although an AdWords Search Query Report can give you some idea of what search queries are triggering broad and phrase match keywords much of the useful data is hidden under ‘….other unique queries’ entries.
This data is an absolute gold mine for identifying new keyterms and negative keywords.
So how do we find out what some of those hidden terms were?
By using Google Analytics thats how. By following the simple instructions shown at www.semvironment.com you can easily start to use this vital data.