Anna George

Google AdWords Changing the Face of Display URLs

21st Mar 2011 PPC Blog, Google AdWords, News, Industry News, SEO Blog Less than a minute to read

google-adwordsLast month Google announced they were making changes to the URL capitalisation rules on display URLs on paid search – now ALL display URL domains and any sub-domains will be in lower case, no matter how you enter them in the Google AdWords tool. Subdirectories written in display URLs however can still be capitalised.

How Does This Effect Advertisers?

Part of split testing ad copy includes the way a display URL is written, i.e. intercapitalising the brand/company name within the URL to make it stand out. Now Google have decided to make this a level playing field and all domains remain the same.

Example below, you will see the main domains are all lower case, with subdirectories capitalised:

Display URL changes for Google's paid ads

Looks like it’s just the sub-directories we have to work with then for the URLs …  Thoughts anyone?

Share this post

What do you think?

aspect-ratio
Joaquin Lopez

How To Rank Higher Than Your Competitors On Google Ads

Joaquin Lopez
29th Nov 2022
PPC Blog
aspect-ratio
best digital marketing agency hampshire coast
Sophie Roberts

The 15 best digital marketing agencies in Hampshire [2022]

Sophie Roberts
@hospitalitysoph
24th Nov 2022
Marketing Strategy

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Clarity Call

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross