Anna George

Google ACE – The Koozai Experiment – Results!

14th Mar 2011 PPC Blog, Google AdWords, SEO Blog 1 minute to read

Last week we looked at the new Google AdWords Campaign Experiments (ACE) feature and tried it out for ourselves to see how it worked.

The Scenario

We set up one of our campaigns to run an experiment. We set the split with control at 50/50 of total impressions to the campaign and told Google to increase our bid prices by 100% for the experiment.

The Results

Well, interesting! Overall the results weren’t astonishing, we did get an additional conversion through an experiment impression (wow!) but the concept behind the experiments feature is great and what we were really interested in.

The campaign we used had relatively low traffic but as you can imagine a bid increase of 100% on a campaign that has thousands of impressions per day can be quite a significant change on spend!

Google ACE experiment screen demonstration

Other things to consider

AdWords Editor
At present the Adwords Campaign Experiments tool is not fully supported by AdWords Editor, therefore seeing scheduling and making amends to experiments needs to be done through the AdWords interface only.

Bid Management Tools
Bid management tools will continue to work as normal with ACE however it is recommended you speak to your software provider to ensure your system is fully integrated and to learn their best practices for running experiments with ACE. You might not want your bid management software taking over your experiments as well!

What next….?

For some serious data to review, we will be trying this on a campaign that has slightly higher traffic to get the numbers rolling.

Give it a go yourself! Let us know how you found it and what sort of things you experimented with. Happy testing!

Share this post

What do you think?

aspect-ratio
Gary Hainsworth

SEO and AI Generated Content

Gary Hainsworth
2nd Feb 2023
SEO Blog
aspect-ratio
Kelly-Anne Crean

Ecommerce SEO and Beyond – The Complete Guide

Kelly-Anne Crean

SEO Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Marketing Audit

Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

Questions?

Call us on 0330 353 0300, email info@koozai.com or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross