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It’s been a good news Friday for the world of social media. It has been announced today that Facebook now has 250 million users throughout the world, not bad considering that only seven months ago they had a mere 150 million.
The surge in popularity for the social networking site appears to show no sign of abating. Facebook’s viral spread throughout the world has made it one of the most visited and used websites globally. With conformation that it has now reached 250 million users, few can question its reach.
Good news too for YouTube. Whilst it may be one of the most popular sites on the web, that popularity has never been turned into any kind of profitability. Positive noises are coming out of Google HQ suggesting that YouTube could soon be turning a profit.
With a strengthening social media comes the greater opportunity to develop. Marketers throughout the world have been taking advantage of the amount of – often free – exposure that is achievable on the likes of YouTube and Twitter as well as other popular forums such as Twitter and MySpace. Of course these sites are also hugely popular for their communication and entertainment capacity, but that hasn’t stopped many turning in a tidy profit too – something that YouTube can now look forward to themselves.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.