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On Wednesday 21st March, at The Long Acre in London, over 50 ladies attended the second #DigitalFemales Meetup. Special thanks to Manual Link Building who kindly sponsored this meetup, putting £500 behind the bar. There were many familiar faces from the first Meetup held in February and lots of new faces from a variety of Companies which was good to see.
Lisa Myers kindly offered to speak at this event, on the chosen topic of ‘Enhancing Your Profile in the SEO Industry’. Here’s some more information of the event, and Lisa’s presentation.
Lisa is the CEO of SEO & Social Media agency Verve Search, she is the founder of the blog SEO-Chicks.com and co-founder of StateofSearch.com. With over 10 years of experience in marketing Lisa’s presentation bought a knowledgeable and fun approach to helping create a personal profile in the SEO Industry .
The Presentation Slides
When raising your profile it is important to think about the qualities and factors which are:
3 Important Qualities
5 Important Factors
Getting to know people within your industry will help to get your name out there. Attend networking events; you will make friends and by building relationships you will make new contacts.
Social networking, which includes Facebook, LinkedIn and Twitter to name but a few, here you can follow, listen, engage, communicate and meet up. A very good point Lisa raised was not to take it personally if people don’t accept your requests straight away.
This is your voice on the web and when blogging it is important not to think about it, just do it! Prove you know what you are talking about; it is your opportunity to get your views across. By blogging you are starting to build your own profile, a good platform to use when doing this is WordPress. Have a blog on your domain and here you will own your own links.
Guest blogging is where you write articles or content for a website that is not owned by yourself, a great way of getting links back to your profile. It is regarded of being one of the most productive ways of increasing the visibility of a web page as well as a page rank.
When speaking at conferences, you don’t need to start small, as the saying goes the ‘bigger the better’. It is all about having confidence in yourself and self-belief.
A few top tips when speaking:
Pay It Forward
Share your knowledge with others; there are many ways you can do this:
Some people think you can’t have a career or profile when you have children, this is not true. Use your family to your advantage, your experience of having children will help you to be able to organise better.
Rules of Engagement
There are 3 main rules to remember
It is important to remember nobody is perfect; you have to take the rough with the smooth. It is always good to share your ‘lows’ as well as your ‘highs’; people can learn from your experiences. When connecting with people it is all about showing vulnerability, it is forgotten a lot of the time that we are only human.
Quote of the Evening
‘It’s not who you are that holds you back, it’s who you think you are.’ by David Brinkley
Overall the evening was fun, full of interesting and friendly advice and for me getting to meet new people within the Industry in a relaxed environment was a huge highlight. Lisa’s approach to this topic has enabled me to take away from the evening lots of interesting and important points to consider when raising your profile. The most important point for me that I have learnt is to ‘Be Proud and Just Do It!’
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.