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I recently wrote a post giving steps on how to create coupons on your Google Places profile, but if you have a physical location that allows customers to come and attend then there are plenty of other sites that you should also actively be using.
Check-In Sites are becoming more and more mainstream especially as they are freely available as apps on all the main mobile phone platforms.
As a result, a large number of people frequently now use deals and coupons being offered on these sites to determine where they shop, eat or go and watch a movie.
If you are a store or restaurant then it is becoming more and more vital that you get involved.
Being listed on these types of sites also has a knock on effect on local listings.
So What Are Check-In or Deal Sites?
These are sites that allow community members to literally check-in at the store, restaurant or location they are currently visiting and share this information with friends.
With the popularity of these sites rising all the time, claiming your listing is highly recommended.
But it’s not enough to just have a listing; you need to entice people to your profile.
Creating coupons and incentives will more than help visitors come and check in frequently.
Groupon is a “deal of the day” site and by becoming one of their business partners you can set up deals on certain dates that will help entice new custom. Groupon sends out an email each morning to its user base (based on your geographic location) highlighting the day’s deals.
Groupon is a services only site with no actual products for sale. So this is ideal if you are a restaurant or a health club for example.
All deals are reliant on collective bargaining with the deal only becoming active once the agreed number of customers have taken up the offer.
So what are the advantages of using this service?
Well new customers for a start. As mentioned before more and more people now use sites like this daily, looking out for deals they can take advantage of.
Brand awareness is also improved. You are suddenly exposed to a huge community regardless of whether they try to get in on your deal or not. You are put in front of a huge number of eyes you may never have reached before.
Foursquare is slightly different and has a more social element to it. By having a Foursquare page you allow customers to “check-in” as and when they visit you.
You can add incentives by rewarding people for “checking-in”. This could be a discount or a deal.
First you need to add your business. There is a chance you may already be listed, if this is the case make sure all the included information is correct.
As there is a social element, add friends. You can start straight away by checking for contacts via your Twitter, Facebook and Gmail accounts.
As mentioned earlier, having a presence on these types of sites can also have a positive effect on your local rankings and will create citations as well as links.
Other popular Check-In sites are:
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.