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Continuing with my series of posts on how to improve your local presence in Google, this week’s post offers another step towards helping further strengthen your Google Places profile.
Having your Google Places map included within a custom map can help boost your overall listings.
If your profile is yet to be included within a custom map then there isn’t anything stopping you from creating your own.
As with any work carried out in this manner, you should always be offering something helpful as opposed to spamming.
So What Are Google Custom Maps?
Well these can be custom maps created within Google Maps by users who may wish to locations in a certain list, using profiles within Google Maps.
These will be crawled by Google and profiles included will have the map attached to it.
Best of all these can also be optimised.
How Do You Create A Custom Map?
You will need to login into your Google account to be able to create a map.
If you don’t have one you can create one here: https://www.google.com/accounts/NewAccount
Once logged in go to http://maps.google.com
Click on My Maps:
Then “Create new map”.
From here you can add optimised information for the Map you are creating.
The description should be a good summary as to what the map includes.
Make sure the map is made “public”.
So that is the map created, now you just need to add locations.
As the main target of this exercise is to ensure your business is listed, add yours first.
Search for your business in Google Maps. Once found click on the “save to map” link at the bottom of the listing.
Save it to your newly create map.
That’s it, it’s saved.
Now as mentioned previously, anything created should offer helpful information to anyone looking to use your map.
So don’t just leave your listing, look to add any other locations that may be relevant and helpful.
Creating these kind of maps can also be beneficial if you have a chain of locations or stores.
Create a map and list them all.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.