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Continuing with my series of posts on how to improve your local presence in Google, this week’s post offers another step towards helping further strengthen your Google Places profile.
Having your Google Places map included within a custom map can help boost your overall listings.
If your profile is yet to be included within a custom map then there isn’t anything stopping you from creating your own.
As with any work carried out in this manner, you should always be offering something helpful as opposed to spamming.
So What Are Google Custom Maps?
Well these can be custom maps created within Google Maps by users who may wish to locations in a certain list, using profiles within Google Maps.
These will be crawled by Google and profiles included will have the map attached to it.
Best of all these can also be optimised.
How Do You Create A Custom Map?
You will need to login into your Google account to be able to create a map.
If you don’t have one you can create one here: https://www.google.com/accounts/NewAccount
Once logged in go to http://maps.google.com
Click on My Maps:
Then “Create new map”.
From here you can add optimised information for the Map you are creating.
The description should be a good summary as to what the map includes.
Make sure the map is made “public”.
So that is the map created, now you just need to add locations.
As the main target of this exercise is to ensure your business is listed, add yours first.
Search for your business in Google Maps. Once found click on the “save to map” link at the bottom of the listing.
Save it to your newly create map.
That’s it, it’s saved.
Now as mentioned previously, anything created should offer helpful information to anyone looking to use your map.
So don’t just leave your listing, look to add any other locations that may be relevant and helpful.
Creating these kind of maps can also be beneficial if you have a chain of locations or stores.
Create a map and list them all.
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)
Coming in with the final of our four blogs recapping BrightonSEO 2018, here’s our final rundown of the talks with actionable takeaways and slides.