Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also included as part of inclusive call minutes and discount schemes from all major mobile phone and landline operators.
13th Jul 2009 SEO 2 minutes to read
The jostling between Bing and Yahoo for the coveted role of the world’s second favourite search engine appears to be gaining pace. After early reports that Bing had already pegged back its far more established rival, it appears that conflict is really growing over the accuracy of these initial reports.
Statcounter and Hitwise are sending out different messages about who really is in the ascendency. Hitwise appear to suggest that while searches are up considerably, Bing’s market share is way down on Yahoo’s. However, Statcounter still shows that it is getting some good daily results, well ahead of Yahoo. Pandia provide a decent overview of the ups and downs in a recent blog.
The one thing that all the statistics do point to however is that it is growing. Bing as a brand is becoming far more known and respected in online circles. Its search results too are hugely advanced and are really challenging the dominant platform of Google; particularly with the recent real-time Twitter integration. In Bing, Microsoft have taken a huge leap forward, there can be no arguments about that, but is it really enough to topple Yahoo permanently?
Microsoft’s advertising machine has been working overtime to get the name of Bing out there. They’ve even snuck it onto Internet Explorer as the default search bar. Whilst search professionals and those who make a living off working on the Internet are fully aware of its existence, is it getting through to the wider world?
Google is a name we have come to know and trust. It has become an industry by-word; just as Hoover is for vacuum cleaners, Sellotape for sticky tape and Bic is to biros, Google is the noun for search. Many won’t search for it, they’ll Google it; that’s how engrained the brand is.
Even Yahoo have the notoriety that comes from being a longstanding Titan of the search world. Many still use it for the wide range of services they offer, most notably the Yahoo Mail facility, which helps keep people using their search facilities. Heritage may well be the saving grace of Yahoo for some time to come.
By rebranding the failing Live Search to create Bing, Microsoft have undoubtedly made unprecedented improvements. But is it all a little too late? The everyday user isn’t overly concerned with hunting around to find the search engine that provides the nicest aesthetics or even the best results. If they can find what they want conveniently, the way in which they search for it is almost irrelevant. From conversations I’ve had, many are simply unaware that it exists; not ideal for short-term gains.
Microsoft do now have the advantage of having a decent platform. But the years of damage caused by the frail Bing predecessors will do little to encourage people to hunt down Bing. By integrating it into Internet Explorer and the default MSN homepage, they will gain huge swathes of traffic, but they need to do more if they are going to catch Google.
For now it looks like Bing will have to content itself with gradual growth and hope its name will seep into the general public’s lexicon almost by osmosis. It’s not a brand that everyone is aware of. Microsoft have one of the most dominant names in IT, however their search has always been seen as inferior. Changing wider opinion could take time. But it may be time well spent, as Bing really is a search platform that appears to offer something new and interesting, providing the most genuine challenge to Google’s SERP supremacy in some time.
Stephen Logan was a Senior Content Marketer at Koozai. With four years experience writing exclusively for the search engine marketing industry, he has amassed a wealth of industry related knowledge. He will be breaking news stories and contributing compelling SEO related stories.
8th Aug 2016Our friends at PPC Hero recently released their annual list of the top 25 most influential PPC experts and I’m delighted to announce that our Client Strategy Director Samantha Noble came in at sixth place. Everyone at Koozai knows what a PPC superstar Sam is so we couldn’t be more proud of her.
3rd Aug 2016A few months ago, I drove a scooter through a cartoon market whilst being chased by a giant eagle. I raced through the streets and burst through various vibrant shopping stalls, occasionally looking over my shoulder to check whether the ginormous purple bird was gaining on me. Before you ask, no, I wasn’t high, and […]
25th Jul 2016Here at Koozai we put a lot of work into our clients’ campaigns so we always love it when we see our team’s effort being rewarded with not one, not two, not even three or four – but five of our award nominations being shortlisted.
10th Jun 2016We’ve needed to have a shuffle of our awards cabinet as we’ve got another award to add to our arsenal. You may have seen from our Twitter posts just how excited we were to have been shortlisted for The Drum Search Awards 2016. Well, we are now super proud to announce that we have won Best […]
24th May 2016Piggybacking on news stories isn’t exactly breaking the mould. PR’s have been doing it for years. When executed well it can be incredibly successful for your brand. So how about hijacking hashtags? Can this work for your brand?
20th May 2016Today I had the honour of speaking at The Inbounder conference in Valencia on the subject of paid media and how we as advertisers should be utilising as many of the relevant platforms as possible to channel our audiences through the purchase funnel.
11th May 2016You heard us right, Koozai are giving one lucky person the chance to attend Europe’s biggest digital marketing event of the year, The Inbounder Global Conference 2016.
5th Apr 2016We recently had the pleasure of welcoming Majestic’s Dixon Jones (@Dixon_Jones) to the #KoozAcademy to give us a complete understanding of what is possibly one of the most important tools for SEO and the content needed for researching and monitoring websites.
25th Mar 2016Good news at Koozai HQ. I’m pleased to announce that on the weekend of 19-20 May I will be attending and speaking at The Inbounder Global Conference. This year’s conference will be taking place in Valencia and will be their biggest yet with over 800 early bird tickets already sold.
24th Mar 2016We are extremely excited to announce that we have been shortlisted, not once but twice, for this year’s EU Search Awards! The two categories are Best Use of Search for Retail and Best Local Campaign. Both of these nominations have been for our ongoing and dedicated work with Papa John’s, the highly successful pizza delivery […]
22nd Mar 2016SISTRIX encompasses so many features that I could probably write about it from a range of different perspectives, but today I’ve looked at some of its key elements from an SEO standpoint. If you’re looking to compare your site’s visibility within the SERPs to that of your competitors’ sites while also monitoring keyword changes and […]
24th Feb 2016To celebrate Koozai turning 10 we’ve created a fun interactive quiz to put your knowledge of the fabulous Koozai team to the test. Take our quick quiz to find out if you’re a Koozai pro or if you need to swot up on the gang. Be warned the team are pretty adorable.