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Blogs are now being adopted more and more by business’ but why? That’s easy, because not only can they communicate to your clients and potentials clients but they can also be a great source of traffic for you. If you have a business and you are knowledgeable on your niche then the chance are you have a lot to offer people in the way of information.
Information you can blog about are:
There are many benefits to blogging within your business but the main 4 are:
Blogging does take effort and discipline to ensure it is kept up to date and current but it is well worth it when you start seeing the results.
Your blog is a public entity. It will form part of your businesses identity and therefore you need to work hard to ensure that it does you justice. Having a blog purely for SEO purposes or to keep up with your competitors will bring little or no benefit if you don’t put in the effort to maintain it.
You can post about almost anything, just as long as it portrays the image you are most comfortable with. It is a fantastic way to stamp your authority on an industry and attract new visitors to your website who might benefit from the services you offer. You might choose to write about the latest news in your sector, updates within your company or just to share useful information and tips to the wider world.
A blog can help you encourage additional traffic, which can also bring renewed incoming links. The value of these can be passed right throughout your site by linking your posts with relevant pages and encouraging more circularity in your link profile. Obviously the more posts you write, the more terms you can potentially target in the search engines .Over time this can mean that you can gain a good deal of targeted traffic and really spread your SEO efforts.
The only warning I would give is if you are not prepared to keep your blog up to date you are better off not having one as nothing puts potential clients off like an out of date blog. You don’t need to write one a day, but you have to be prepared to keep your blog consistent and right up to date.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.