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Blogs are now being adopted more and more by business’ but why? That’s easy, because not only can they communicate to your clients and potentials clients but they can also be a great source of traffic for you. If you have a business and you are knowledgeable on your niche then the chance are you have a lot to offer people in the way of information.
Information you can blog about are:
There are many benefits to blogging within your business but the main 4 are:
Blogging does take effort and discipline to ensure it is kept up to date and current but it is well worth it when you start seeing the results.
Your blog is a public entity. It will form part of your businesses identity and therefore you need to work hard to ensure that it does you justice. Having a blog purely for SEO purposes or to keep up with your competitors will bring little or no benefit if you don’t put in the effort to maintain it.
You can post about almost anything, just as long as it portrays the image you are most comfortable with. It is a fantastic way to stamp your authority on an industry and attract new visitors to your website who might benefit from the services you offer. You might choose to write about the latest news in your sector, updates within your company or just to share useful information and tips to the wider world.
A blog can help you encourage additional traffic, which can also bring renewed incoming links. The value of these can be passed right throughout your site by linking your posts with relevant pages and encouraging more circularity in your link profile. Obviously the more posts you write, the more terms you can potentially target in the search engines .Over time this can mean that you can gain a good deal of targeted traffic and really spread your SEO efforts.
The only warning I would give is if you are not prepared to keep your blog up to date you are better off not having one as nothing puts potential clients off like an out of date blog. You don’t need to write one a day, but you have to be prepared to keep your blog consistent and right up to date.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.