We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Brighton SEO Ticket Winners Announced
In July we had ten tickets to Brighton SEO to giveaway and entries have now closed. Users could enter via Twitter, YouTube or Facebook and a big thank you to all who took the time to apply.
To find out whether you won, click through for the full article. Winners will be notified via their entry method shortly after this blog post going live.
And the winners are:
Katie Saxon (Boom Online)
Simon Millier (VSense Web Design)
Martin Sansom
Ian Creek (Marketing Donut / BHP Information Solutions)
Stephen Sumner (Vertical Leap)
Alex Paps (Venue Directory)
Robb Lewis (Manor Design UK)
Jacqui Hall (Carat Media)
Julie Cheung (Carloan4u)
Hannah Rampton (Browser Media)
We’ve got another competition for SEO conference tickets this week! So be sure to subscribe to our RSS feed to make sure you don’t miss it.
Share this post
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?