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Are you using a H1 Tag on your site? If so, are you using it to it’s full potential?
Many people seem to realise that they should include H1 Tags on their site but not many seem to use them in the most productive way. Most sites will wrap their company name or worst still their company logo into a H1 Tag. Other favourites seem to be “Latest News” or “Other Products”.
What a waste!
So many sites are missing the benefit of the H1 Tag. Search engines class the text used within this tag as highly important, so why fill it with useless information like “Latest News”? That’s not a phrase you’re looking to be ranked for.
Your H1 Tag is also a page heading for your visitors as much as a tool used to inform search engines about important terms. So use it as such. If your site is focused on selling “Wooden Widgets” then shout it out and use your H1 Tag as your megaphone. Let the search engines know. Let everyone know. Use strong relevant terms and help let the search engines know what your site is really about.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.