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It might seem a little early to be planning ahead to the festive season, but not so for online businesses…apparently. Preparedness is essential in the competitive world of Internet salesmanship. Despite Britain being bathed in summer sun and with temperatures looking set to eclipse all existing records, Christmas is already at the forefront of some people’s minds.
As highlighted on the Future Now blog, this Christmas is going to be more cut-throat than usual for many retailers. Consumers have less money to spend and will be looking to make it go further. Whilst it may not be the time to be decking the halls or dusting off your It’s a Wonderful Life DVD, e-commerce sites need to be ready earlier than ever with a winning Yuletide strategy.
More and more people are likely to take advantage of summer sales this year and spread their Christmas costs over a far longer period, in a bid to save money and still enjoy a decent celebration. It’s up to website owners to ensure that, without dousing their sites in virtual baubles and tinsel just yet, they are ready for what could be one of the leanest Christmas booms in recent memory. It’s a unique challenge that may well require a unique solution.
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The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.