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Over 80 Insights On Getting Started With SEO (#koozchat)
This month, in our 14th Koozchat, we asked the Digital Marketing community 10 questions pertaining to Search Engine Optimisation and how best to get started on a brand new SEO campaign.
14 participants shared a number of insightful thoughts and suggestions, as well as tips on how best to stay on top of changes in the industry and on top of the competition.
We’ve collated the discussion below:
A big thank you to everyone who took part:
Cat Fyson
Dean Marsden
Douglas Handford
Emma North
George Musson
Graeme Benge
Harry Gardiner
Jacques-Antoine
James Challis
Jamie Hallit
Kieran Sait
Monserrat Cano
Steve Hutton
Tony Dimmock
Join the conversation by following us on Twitter @Koozai.
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Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
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Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?