We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
10 Reasons You May Be Banned From Google
On the 10th day of Christmas, Koozai brought to you…10 reasons why you may be banned from Google.
Toady we list ten common reasons why your site may have been banned or penalised by Google. If you have suddenly disappeared of the face of the earth, you may find the reason below:
- Robots.txt File
A good place to start is your Robots.txt file. It may be possible that you have the wrong coding in place and this could be stopping Google from crawling your site. Ensure that you have the correct parameters set up. If you have set up a rule that is aimed at blocking Google from crawling a certain part of the site, be sure you haven’t blocked off the whole site. - Meta Tags
Incorrectly coded Meta Tags can also stop Google from crawling your site. If you have a tag that reads: <meta name=”ROBOTS” content=”NOINDEX”> then Google will be sent away as soon as it gets to your site. - Cloaking
If your Web Server is set up to return totally different content to Googlebot compared to the content your visitors see when they come to your site, this is classed as Cloaking and you’re more than likely to get a permanent ban from Google. Cloaking is seen as the tactic of trying to cheat your way to better rankings, Google don’t like this and, if found, you will be penalised. - Duplicate Websites
A common practice or mistake that can be made is the use of multiple sites under different versions of the same Domain. People who are looking to secure rankings for .com, .co.uk and .net domains can fall into the trap of creating duplicate sites. This can result is getting one or all of these site penalised which could lead to losing all rankings instead of cornering the market. If you wish to cover all your bases by using multiple Domains, set up 301 re-directs to the main site. - Duplicate Content
It’s also a common mistake to fill a site with the same content across a number of pages. This will again be classed as duplicate content. If Google catches onto this, you could find yourself dropped into the middle of nowhere. Make sure each page has its own individual content. - Hidden Text
You should have nothing to hide. So don’t. Hidden text or text that is in the same colour as the back ground will backfire. This practice ironically is carried out so the search engines can see the hidden text but visitors to the site can’t. Usually the text is key terms the site is looking to gain rankings for yet if Google sees that you are trying to hide something from the visitor it will class this as spam and penalise your site accordingly. - Hidden Links
This is much the same as hidden text. If you hide links you’re going to get punished. - Keyword Stuffing
If you’re optimising your site you’re going to be looking to add important key terms to the page. If you over do it, you could find Google turning against you. Keyword stuffing not only stops your site from making any sense it’s also seen as spam. Your web page should always read naturally instead of a constant repetition of the same terms over and over again. Write for your visitors not the search engines and you won’t go wrong. - Page Swapping
If you swap your well ranked page for something totally different, expect to see a reaction. Although this won’t get you banned in the true sense of the word, you will see a dramatic drop. Basically if your page or site is no longer relevant to the terms you have worked hard to gain rankings for, you won’t be appearing for them. - Linking to the wrong kind of sites
Linking to other sites is a good thing but be careful who you’re actually linking to. Get caught up in the wrong company and you could find yourself disappearing. Linking to sites that aren’t exactly carrying out ethical practices will work against you. Adult and Gambling sites are an example of the types of sites to avoid. Don’t link to sites that spam. Avoid Link Farms. Only link to sites that are relevant and sites that would add value to the content of your site.
Share this post
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
What do you think?