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Our friends at PPC Hero recently released their annual list of the top 25 most influential PPC experts and I’m delighted to announce that our Client Strategy Director Samantha Noble came in at sixth place.
Everyone at Koozai knows what a PPC superstar Sam is so we couldn’t be more proud of her.
PPC Hero’s impressive list is based on votes from readers, social media influencers and the PPC community. Factors such as social influence, speaking appearances, books released and blog posts are taken into consideration to determine who makes it into the top 25. Influence measurement is calculated using Moz’s Social Authority metric so you know it’s reliable.
The list is a great way to recognise the efforts made by the hardest workers in the industry. PPC Hero holds a month of voting, in-depth research and data analysis before announcing the Top 25 Most Influential PPC Experts each summer.
It has also opted to include the Top Rising Stars in PPC in the list again this year. That kind of exposure for those just starting their PPC journey is priceless, so I’m glad they decided to stick with it. Some of last year’s Rising Stars managed to make their way into this year’s Top 25, which shows the importance of this new feature.
The competition for the top spot was fierce as always. Many of those included have really stepped up their game recently when it comes to speaking appearances, industry insights and thought leadership, so I don’t envy the PPC Hero team having to judge the entrants.
All the metrics are based on what the nominees have done in the past year (June 2015 – June 2016). This helps the panel of judges to get a realistic measure of the impact of an influencer, rather than taking examples from years ago into consideration.
The votes and nominations come direct from the PPC community, so it’s fantastic to see Sam being recognised for her expertise.
We’ve seen Sam go from strength to strength over the years and the past 12 months have been no exception. The number of conferences at which Sam is being asked to speak is increasing tenfold.
While I’m not surprised that she has been included in the list – after all, Sam is the real-life Superwoman of Paid Search – that doesn’t mean that the team at Koozai is any less proud of her.
Everyone has friends within the industry but the great thing about PPC Hero’s list is that it is completely objective. It relies on data rather than existing relationships or personal preference. The list is created by comparing results produced using a pre-determined formula.
Huge congratulations to the other experts included in the list. Sam is honoured to appear alongside you.
What do you think of the list? Tweet @SamJaneNoble and let her know your thoughts. We want to hear from you!
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