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This afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present.
For me, remarketing is one of the new and upcoming features Google have introduced in the past year, but there are still so many advertisers not using it. So, in my SES London session, I decided to dedicate my slides to remarketing using Google Analytics and Google AdWords.
My slides can be viewed below and if you have any questions, please feel free to leave a comment in this post.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)