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This afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present.
For me, remarketing is one of the new and upcoming features Google have introduced in the past year, but there are still so many advertisers not using it. So, in my SES London session, I decided to dedicate my slides to remarketing using Google Analytics and Google AdWords.
My slides can be viewed below and if you have any questions, please feel free to leave a comment in this post.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.