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Remarketing with Google Analytics and Google AdWords – #SESLON

20th Feb 2013 News, Events, Paid Search Less than a minute to read

This afternoon, I had the pleasure of presenting at SES London, one of the largest conferences that travels around the world. When looking at the session ‘Winning PPC Tactics’, it got me thinking about what I could present.

For me, remarketing is one of the new and upcoming features Google have introduced in the past year, but there are still so many advertisers not using it. So, in my SES London session, I decided to dedicate my slides to remarketing using Google Analytics and Google AdWords.

My slides can be viewed below and if you have any questions, please feel free to leave a comment in this post.

Remarketing with Google Analytics – SES London from Koozai

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Samantha Noble

Sam is a talented multi-tasker, a dedicated mother to the gorgeous Theo and a big fan of cooking – word on the street is that she’s pretty good in the kitchen but we’re yet to know if this is true or not. Hint hint, we like cake, Sam.

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6 Comments

John Cavanagh 21st February 2013
Great presentation Sam; very helpful and informative!
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André Scholten 21st February 2013
Great slides, and for people that need a solution for AdBlock software and retargeting with Google Analytics: https://andrescholten.net/google-analytics-retargeting-for-adwords-and-adblock-software/
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- Sam Noble 21st February 2013
  Thanks Andre, I actually reference your post in my slides. It has been very useful and a guide we have used at Koozai.
  Reply to this comment
  - André Scholten 21st February 2013
    Sam, I see it now on slide 16.
    Reply to this comment
Joao da Costa 20th February 2013
What a great presentation Sam!!!
Very insightful and full of actionable points.
Thanks and Well done!
@JoaoPdaCosta
Reply to this comment
- Sam Noble 21st February 2013
  Thank you. Glad you enjoyed the presentation.
  Reply to this comment

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