We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Lucy Griffiths

Paid Searches Take a Nosedive for the Travel Industry

1st May 2009 Paid Search 1 minute to read

Whatever way you look at it, this really isn’t a good time for the travel industry. With the credit crunch in full swing, fuel prices back on the rise and a potential global pandemic to contend with, it’s little wonder that their annual PPC ratings are looking a little bedraggled

Whilst many industries have been able to protect themselves against the continuing economic crisis, it seems travel has been one of the major losers in all of this. Their paid search results have fallen right across the board over the last 12 months, as perfectly illustrated in Robin Goad’s Hitwise blog. With fewer people searching and clicking, it is inevitable that sales suffer as a result.

Tough Times for Travel

This helps further highlight just how important the Internet remains in modern marketing strategies. With the results available for all to see, there really is nowhere to hide when it comes to online successes and failures. When the purse strings are being universally tightened, businesses in all sectors have to adapt to succeed. Unfortunately for travel agents, there isn’t a great deal of flexibility in what they are able to offer.

Despite these findings, the Internet still remains the most accessible advertising medium available. Unfortunately with fewer customers around, some industries need to be more innovative how they go about finding their potential clients. Nobody can afford to stand still in this competitive environment. Whether you’re an SEO Company like us or a major multi-national travel operator, getting noticed by your target audience and delivering on service remains paramount to success.

Share this post

What do you think?

  • aspect-ratio site-speed-blog
    Ross Momtahan

    A Guide To Page Speed Metrics

    Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.

    With Google’s site speed update being rolled out to all users on July 9th, now is the time to audit your site speed if you haven’t done it for a while. (more…)

    Ross Momtahan
    20th Jul 2018
    SEO
  • aspect-ratio
    Dan Rice

    What Does Content Marketing Mean?

    The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.

    (more…)

    Dan Rice
    @thedangrice
    18th Jul 2018
    Content Marketing

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • We’ve got some really cool stuff we want to share with you. So you don’t miss out, let us know which of the following you want us to email you about going forward:
  • This field is for validation purposes and should be left unchanged.