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Samantha Noble

A Mindset Shift: Thinking Beyond the Conversion #pubcon

11th Oct 2016 Paid Search 1 minute to read


A Mindset Shift: Thinking Beyond the Conversion #pubcon

Today I had the absolute pleasure of speaking at Pubcon in Las Vegas alongside Lisa Raehsler looking at Paid Media strategies for targeting website audiences across every stage of the funnel. Lisa took the first part of the funnel from Unaware through to Buy and then I followed looking at strategies for increasing customer loyalty and encouraging customers to become advocates of the brand.

So many brands still heavily focus on using Paid Media to drive new customers but they are missing out on such a massive slice of the market by doing this. As advertisers we need to shift our mindset and also start thinking about what we can do to keep our existing customers from buying from us time and time again. Your happy customers can and should be your biggest advocates and we can also use Paid Media to encourage this further.

A Mindset Shift: Thinking Beyond the Paid Media Conversion

The slides are pretty self explanatory and include 14 different strategies that you can use to target people for loyalty and advocacy.

If you do have any questions or want more detail on how to implement any of these, please do get in touch.

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Samantha Noble
About the author

Samantha Noble

Sam is a talented multi-tasker, a dedicated mother to the gorgeous Theo and a big fan of cooking – word on the street is that she’s pretty good in the kitchen but we’re yet to know if this is true or not. Hint hint, we like cake, Sam.

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