We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
Today I had the absolute pleasure of speaking at Pubcon in Las Vegas alongside Lisa Raehsler looking at Paid Media strategies for targeting website audiences across every stage of the funnel. Lisa took the first part of the funnel from Unaware through to Buy and then I followed looking at strategies for increasing customer loyalty and encouraging customers to become advocates of the brand.
So many brands still heavily focus on using Paid Media to drive new customers but they are missing out on such a massive slice of the market by doing this. As advertisers we need to shift our mindset and also start thinking about what we can do to keep our existing customers from buying from us time and time again. Your happy customers can and should be your biggest advocates and we can also use Paid Media to encourage this further.
The slides are pretty self explanatory and include 14 different strategies that you can use to target people for loyalty and advocacy.
If you do have any questions or want more detail on how to implement any of these, please do get in touch.
A generally accepted fact in the world of Content Marketing is that being useful is one of the main criteria for achieving results with a content campaign.
But how do you find out which questions your audience needs answers to?
Digital public relations (digital PR) can be an effective way to increase brand visibility and drive more quality traffic to your website or landing page. But just what is digital PR and how does it differ from traditional PR techniques? Here’s an overview of the differences (and similarities). (more…)