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Google have just announced the limited release (gradual roll out) of new AdWords reports available to Google Analytics users with a linked Google AdWords account. Watch this short video to get an overview:
Whereas Google AdWords reporting focuses on the click received on an advert, Google Analytics AdWords reports will allow you to see how respondents from your PPC advertising interact and engage with your site. Good stuff, Google!
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.
The term “content marketing” is frequently thrown around by marketers, influencers and business owners, but what does it actually mean? Let’s kick off with a quick definition before we take a closer look at this concept.