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Lucy Griffiths

New Google AdWords Reporting in Google Analytics

5th May 2010 Analytics, PPC Blog, Google AdWords Less than a minute to read

Google have just announced the limited release (gradual roll out) of new AdWords reports available to Google Analytics users with a linked Google AdWords account. Watch this short video to get an overview:

Whereas Google AdWords reporting focuses on the click received on an advert, Google Analytics AdWords reports will allow you to see how respondents from your PPC advertising interact and engage with your site. Good stuff, Google!

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