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Earlier this year, we did a survey to 1,000 UK retailers to find out how effective Google Shopping campaigns have been for them. The results highlighted that businesses still have a way to go to make their campaigns fully worthwhile. All the results can be found here.
My talk at BrightonSEO in September 2015 focused heavily on what eCommerce businesses need to do in order to compete on Google Shopping. Throughout the session I gave away lots of tips and advice that I hope businesses can take away and implement in their shopping campaigns to help increase the ROI from this channel.
A short write up of the talk has been done but if you would prefer to just flick through the slides, you can do so below.
As promised, I have put together a list of tips to help boost ROI from Google Shopping. Hopefully you find some of them useful and if you do have any more to add, please do so in the comments below.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.