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One small move for Google, one giant leap for online marketing… well maybe.
It may only be a centimetre or two but Google’s decision to move their sponsored ads much closer to the organic listings could improve ROI.
The new Google layout definitely puts the sponsored links in eye range, which could only mean one thing – advertisers get a higher Click through Rate, a better quality score and more traffic.
It will be interesting to see just how much of an increase in traffic advertisers experience and more importantly how this affects the quality of the traffic they receive.
Only time will tell but this could be a win win situation for Google and Pay Per Click management.
Watch this space!
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.