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Oliver Ewbank

Google Moves Sponsored Links

24th Aug 2009 Paid Search, Google AdWords Less than a minute to read

One small move for Google, one giant leap for online marketing… well maybe.

It may only be a centimetre or two but Google’s decision to move their sponsored ads much closer to the organic listings could improve ROI.

The new Google layout definitely puts the sponsored links in eye range, which could only mean one thing – advertisers get a higher Click through Rate, a better quality score and more traffic.

ppc

It will be interesting to see just how much of an increase in traffic advertisers experience and more importantly how this affects the quality of the traffic they receive.

Only time will tell but this could be a win win situation for Google and Pay Per Click management.

Watch this space!

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