One small move for Google, one giant leap for online marketing… well maybe.
It may only be a centimetre or two but Google’s decision to move their sponsored ads much closer to the organic listings could improve ROI.
The new Google layout definitely puts the sponsored links in eye range, which could only mean one thing – advertisers get a higher Click through Rate, a better quality score and more traffic.
It will be interesting to see just how much of an increase in traffic advertisers experience and more importantly how this affects the quality of the traffic they receive.
Only time will tell but this could be a win win situation for Google and Pay Per Click management.
Watch this space!
Share this post
Gary HainsworthSenior Organic Data Specialist
Having worked in SEO for over a decade, Gary knows everything worth knowing about search engines and technical SEO. A talented search marketer, Gary has worked for several exciting brands during his career to date, including the likes of the V&A, Warburtons, the NHS and the Lake District National Park. In his personal life Gary has a passion for guitars – be that playing them, modifying them or building them! He relates strongly with the humble and kind hedgehog, who also happen to be as prickly as his musical taste; anything loud, fast and angry.
What do you think?
Digital Ideas Monthly
Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
An Award-Winning Digital Agency
We create cutting edge, award-winning digital campaigns.
1 Comment