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One small move for Google, one giant leap for online marketing… well maybe.
It may only be a centimetre or two but Google’s decision to move their sponsored ads much closer to the organic listings could improve ROI.
The new Google layout definitely puts the sponsored links in eye range, which could only mean one thing – advertisers get a higher Click through Rate, a better quality score and more traffic.
It will be interesting to see just how much of an increase in traffic advertisers experience and more importantly how this affects the quality of the traffic they receive.
Only time will tell but this could be a win win situation for Google and Pay Per Click management.
Watch this space!
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.