We love digital - Call
03332 207 677Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677Circle Info

Lucy Griffiths

Google Announces Search Based Keyword Tool for UK Advertisers

19th Nov 2008 PPC Blog, Google AdWords 1 minute to read

Google have released another (free) keyword research application to help advertisers find additional phrases that they could be advertising on within Google’s pay per click platform, AdWords.

The Search Based Keyword Tool acts differently to most in that it uses your site to identify what it believes your web pages are about and then offers up a list of search queries that it believes are relevant to you and that you are not currently bidding on.

As with any keyword research application, you need to take the data and apply your own knowledge before blindly running off and adding a few more billion to Google’s profits. However, this tool has other potential uses. For example, you could also use the data Google presents to you and extrapolate negative keywords, i.e. if Google believes there is a match for a keyword, there is a danger your adverts could be shown if you use broad match in your campaign. Secondly, if there is a definite disconnect between what Google is indicating it believes a page to be about and your intentions, then you may want to review the page in question to validate your copy, e.g. text, headers, title etc.

Essentially this keyword application should provide you with some more focus and a few extra ideas for your AdWords Pay per Click campaigns. As with most Google products it is easy to use, although not 100 percent accurate. However, it should become a very important part of your PPC armoury, particularly when it comes to identifying those all-important keywords.

All in all, this looks like a useful keyword research tool and astute online advertisers should be able to find plenty of useful data to use to their advantage.

Share this post

Free Digital Marketing Audit

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

1 Comment

What do you think?

aspect-ratio
GSC Coverage Report
Joe Johnson

How to Use Google Search Console, A Guide For 2021 (New Features Included)

Joe Johnson
1st Dec 2020
aspect-ratio
Stacey Cavagnetto

A Beginner’s Guide To Content Marketing

Stacey Cavagnetto

Content Marketing Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?
  • This field is for validation purposes and should be left unchanged.

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross