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Google have released another (free) keyword research application to help advertisers find additional phrases that they could be advertising on within Google’s pay per click platform, AdWords.
The Search Based Keyword Tool acts differently to most in that it uses your site to identify what it believes your web pages are about and then offers up a list of search queries that it believes are relevant to you and that you are not currently bidding on.
As with any keyword research application, you need to take the data and apply your own knowledge before blindly running off and adding a few more billion to Google’s profits. However, this tool has other potential uses. For example, you could also use the data Google presents to you and extrapolate negative keywords, i.e. if Google believes there is a match for a keyword, there is a danger your adverts could be shown if you use broad match in your campaign. Secondly, if there is a definite disconnect between what Google is indicating it believes a page to be about and your intentions, then you may want to review the page in question to validate your copy, e.g. text, headers, title etc.
Essentially this keyword application should provide you with some more focus and a few extra ideas for your AdWords Pay per Click campaigns. As with most Google products it is easy to use, although not 100 percent accurate. However, it should become a very important part of your PPC armoury, particularly when it comes to identifying those all-important keywords.
All in all, this looks like a useful keyword research tool and astute online advertisers should be able to find plenty of useful data to use to their advantage.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.