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Google are currently rolling out the new AdWords Local PlusBox which will now enable the top featured sponsored result in the Google search engine to display even more information.
This information will consist of a map, contact details, address and will even allow people to get directions. The best part is there is no extra charge for this and you will only billed by Google as normal, when someone clicks on your add and arrives at your landing page.
For local businesses looking specifically to target their particular geographical location this could prove very helpful in maximising the online visibility received.
More information can be found here at the Inside AdWords Blog
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.