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Google are currently rolling out the new AdWords Local PlusBox which will now enable the top featured sponsored result in the Google search engine to display even more information.
This information will consist of a map, contact details, address and will even allow people to get directions. The best part is there is no extra charge for this and you will only billed by Google as normal, when someone clicks on your add and arrives at your landing page.
For local businesses looking specifically to target their particular geographical location this could prove very helpful in maximising the online visibility received.
More information can be found here at the Inside AdWords Blog
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.