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Google AdWords Campaign Experiments (ACE), a PPC tool that allows you to test various aspects of your campaign in real time, is set to roll out throughout the world following successful tests in the U.S.
Way back in June we reported that Google were launching the AdWords Campaign Experiments (ACE) tool for PPC advertisers; well, after much waiting, it appears that U.S. tests were successful and we can expect it to be released globally.
This is good news for anybody looking to really get the most out of their PPC advertising campaigns.
ACE provides advertisers with the opportunity to test new keywords, bid prices and landing pages in an effort to see which combinations yield the best results. So rather than overhauling your campaigns entirely, ACE will allow you to test a certain percentage of your live adverts.
By doing these kinds of tests you can better optimise campaigns without risking undoing all of your earlier hard work. You can see how much better an ad will convert by increasing bids, or whether you can improve your Click Through Rate (CTR) by going after a more competitive, but targeted keyword.
It works in much the same way as landing page testing, whereby you can target as many or few elements as you want at once to see which perform better. Results will also be clearer when you get more data, so it will be perfect for campaigns that receive hundreds of impressions a day. With ACE though you can track results in near real-time though, so if something really isn’t working it’s easy to pull the plug.
For full details though read the aforementioned post from June or visit the Google Inside AdWords blog – AdWords Campaign Experiments rolling out globally.
Keeping on the subject of Google AdWords, the leading Paid Search platform has also announced the introduction of monthly charging limits for unchanged budgets. This ensures consistent charges for each campaign based on the daily spend, which is then multiplied by the average number of days in a month (30.4).
It’s a simple enough tool, but certainly one that can help AdWords advertisers keep budgets within check.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.