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Google have just announced that their AdWords Search Query Report has been improved and will no longer contain the dreaded “Other Unique Queries“.
We’ve long advocated using the search query report to improve AdWords campaign performance and this will now make it an absolute must use for any advertiser interested in saving money and improving their ROI.
With these enhancements, expect to see longer keyword lists but remember, the devil is in the detail. Use with Excel and apply filters to spot negative keywords as well as fresh opportunities to expand your campaign.
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.