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Google have just announced that their AdWords Search Query Report has been improved and will no longer contain the dreaded “Other Unique Queries“.
We’ve long advocated using the search query report to improve AdWords campaign performance and this will now make it an absolute must use for any advertiser interested in saving money and improving their ROI.
With these enhancements, expect to see longer keyword lists but remember, the devil is in the detail. Use with Excel and apply filters to spot negative keywords as well as fresh opportunities to expand your campaign.
We continue to go from strength to strength here at Koozai, and we are very proud to announce that our London branch has expanded into even bigger and better offices.
Google Tag Manager (GTM) is a powerful tool and when properly understood and implemented, can be an SEO’s best friend.
However, before you can actually begin a migration to GTM, you need to take some key steps to ensure everything goes to plan.