Samantha Noble

AdWords Ads Get a Makeover on Google SERPs

26th Aug 2010 PPC Blog, Google AdWords 3 minutes to read

Rarely content with the status quo, Google have been making some rather eye-catching changes to the way in which AdWords advertising is presented on its SERPs in recent weeks.

I’m not just talking about the subtle transition over to a pale lilac hue for the top results, but the options available within the results themselves. We’ve seen a number of new elements appear and doubtless there will be more to come.

Let’s take a look at few of the more eye-catching updates.

Map Feature

Not content with providing a local search map within organic results, Google have given advertisers the option to include a map within their ads too. Although not appearing immediately on SERPs, many ads now offer a ‘Show map of…’ option. This drops down as a map with full contact details included for good measure.

Pros – Enables visitors to find you quickly and contact you without even visiting your site (or clicking the ad).

Cons – Not a great deal of use to multi-location companies who aren’t engaging in geographical targeting for each bricks and mortar site.

Locations Near Feature

Not only can you benefit from having a map, but you can then actually search for nearby locations within that self same ad dropdown. So if you’re looking services in your area, simply enter an address and find the company’s nearest outlet.

Pros – Perform some hyper-local searching and find the business closest to you. This avoids wasted clicks and throwing away budget.

Cons – What happens if you’re not local enough? After all there may well be an organic local search map on the same page highlighting competitors in the immediate surrounding area of the searcher.

Sitelink Variations

Not happy with just having four standard sitelinks for your adverts? Well, why not add a little bit of creativity and make them standout. So far we’ve encountered three variations of the original (below), these are as follows:

Numbered Sitelinks

Starred Sitelinks

Ticked Sitelinks

Pros – Gets more attention for your targeted pages.

Cons – Can look a little cluttered and confusing on first sight – not entirely clear they’re links.

Shopping Images

Not satisfied with listing a few additional sitelinks with each ad? Well, why not include links, with images, to the products themselves?

Just as with organic search, a selection of products can be included within ads, featuring the price, name and of course the picture. This provides a mini product page right there in the Google SERPs courtesy of AdWords.

Pros – A great way to promote your key items within the SERPs and enabling searchers to get straight to the desired page.

Cons – Information overkill. There’s only a select few items presented, if these don’t appeal will searchers go elsewhere for their products?

Shopping Result Ranking

If you’ve been receiving a fair few rankings from happy shoppers, these will often appear alongside any organic rankings on Google SERPS. Well, now they can also be included within AdWords too. These rankings come courtesy of Google Products.

Pros – A great way of showing potential visitors that you are a business to be trusted and encourage more clicks through to the site.

Cons – Not quite as good if you’ve received a few dodgy ratings along the way.


Overall the changes made within AdWords appear to provide more value for advertisers. Whilst you can still continue to develop standard PPC ads, these extra elements give greater choice and freedom for personalisation.

By exporting the features they’ve developed for their natural results, Google will no doubt hope to channel more visitors through the paid links on their SERPs. As with the near indecipherable colouration of the new AdWords box, Google are continually developing and innovating, but always with a keen eye on monetising search. Who knows what they’ll develop next?

Share this post

Samantha Noble

Sam is a talented multi-tasker, a dedicated mother to the gorgeous Theo and a big fan of cooking – word on the street is that she’s pretty good in the kitchen but we’re yet to know if this is true or not. Hint hint, we like cake, Sam.


What do you think?

Gary Hainsworth

SEO and AI Generated Content

Gary Hainsworth
2nd Feb 2023
SEO Blog
Kelly-Anne Crean

Ecommerce SEO and Beyond – The Complete Guide

Kelly-Anne Crean

SEO Blog

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Free Digital Marketing Audit

Are you a UK business that needs some expert help to uncover what’s holding your digital marketing back? Let us show you for free!


Call us on 0330 353 0300, email or fill out our Contact Form.

Map of Hampshire Digital Marketing Agency
Hampshire Digital Marketing Agency
Merlin House 4 Meteor Way Lee-on-the-Solent, PO13 9FU, UK
Map of Lancashire Digital Marketing Agency
Lancashire Digital Marketing Agency
Cotton Court Business Centre Church Street, Preston Lancashire, PR1 3BY, UK
Map of London Digital Marketing Agency
London Digital Marketing Agency
Albert House 256 - 260 Old Street London, EC1V 9DD, UK

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross