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With the news that Google are in the process of retiring their ad positioning preference within Google AdWords, what does this really mean for advertisers?
Almost immediately Google recommend turning off the ad positioning preference to be able to better manage your campaigns – As of May 2011 Google will be disabling the tool completely and already Advertisers cannot enable this feature on new or current campaigns where Ad Positioning was switched off. Therefore bear this in mind if you are turning yours off.
With the introduction of automated rules which Sam covered in her blog post Google AdWords Launches Automated Rules, Ad Position Preference is no longer required, or so Google say.
Where would you prefer to be positioned?
Most advertisers assume positioning 1-3 within sponsored ads area is the place to be, and normally I would agree with this statement. But I would like to add that positioning and the best place does depend entirely on the campaign, business and history data that has been collected.
For those who are not familiar with a very handy tool within Google Analytics, you can find out at what position your AdWords have been performing the best for you. Please note the following will only work if you have your AdWords and Analytics accounts linked – to find out more about how to link the two, visit the AdWords Help center.
In Analytics you can view under ‘Traffic Sources’ and then ‘AdWords’ a report called ‘Keyword Positions’. In this report you are able to select a timeframe to view the top performing AdWords keywords by a variety of statistics, and review that particular performance in relation to where the ad was positioned at the time.
So if you are only interested in showing your ad in a particular position I would highly recommend reviewing the statistics to back up this belief. Then use automated rules to set a similar rule for your Ad Position preference as before.
Are you using automated rules for positioning? How have you got on? Let us know!
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
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