Call 03332 207 677
Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.
With the news that Google are in the process of retiring their ad positioning preference within Google AdWords, what does this really mean for advertisers?
Almost immediately Google recommend turning off the ad positioning preference to be able to better manage your campaigns – As of May 2011 Google will be disabling the tool completely and already Advertisers cannot enable this feature on new or current campaigns where Ad Positioning was switched off. Therefore bear this in mind if you are turning yours off.
With the introduction of automated rules which Sam covered in her blog post Google AdWords Launches Automated Rules, Ad Position Preference is no longer required, or so Google say.
Where would you prefer to be positioned?
Most advertisers assume positioning 1-3 within sponsored ads area is the place to be, and normally I would agree with this statement. But I would like to add that positioning and the best place does depend entirely on the campaign, business and history data that has been collected.
For those who are not familiar with a very handy tool within Google Analytics, you can find out at what position your AdWords have been performing the best for you. Please note the following will only work if you have your AdWords and Analytics accounts linked – to find out more about how to link the two, visit the AdWords Help center.
In Analytics you can view under ‘Traffic Sources’ and then ‘AdWords’ a report called ‘Keyword Positions’. In this report you are able to select a timeframe to view the top performing AdWords keywords by a variety of statistics, and review that particular performance in relation to where the ad was positioned at the time.
So if you are only interested in showing your ad in a particular position I would highly recommend reviewing the statistics to back up this belief. Then use automated rules to set a similar rule for your Ad Position preference as before.
Are you using automated rules for positioning? How have you got on? Let us know!
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.