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The ‘ad scheduling’ feature within Google AdWords has always been a fantastic way to extend the budget of your Pay Per Click campaigns. Rather than running an advertisement all day, every day, ad scheduling would allow you to define certain time parameters and ensure you targeted visitors at peak times.
Previously this was all done on a standard hourly rate. Meaning that your adverts could run it from 9am to 6pm on every weekday ,and 10am to 4pm on weekends without any problems. This was always a hugely efficient way to streamline campaigns; that was until Google updated the system, making it even more versatile.
The shift from hourly time parameters to 15 minutes may not sound like a great deal, but even saving half an hour of unnecessary time each day could add up to a significant difference to your PPC campaign. Imagine, for example, your business gets 98% of customers between 9am and 5pm. You may not want to just have adverts running from 9 to 5, just in case some search slightly earlier or later, but due to a stretched budget you can’t afford for them to be running for an additional hour at either end; what do you do?
Well, with the new time 15 minute time slots you could set them running at 8:45 and have the campaign stop at 17:15. This way you only add 30 minutes extra online visibility, but you could still benefit from peak time traffic for your business.
So now you can be as specific as you want, ensuring that adverts are only showing when you need them to. Whether it’s eight hours forty five minutes one day and just two hours the next, you can get more from your AdWords budget with ad scheduling.
This is a fantastic way to drive down costs, particularly for smaller businesses where Pay Per Click management of spend is likely to be far tighter. It may only be a small change, but it could have a huge difference – particularly over longer campaigns.
The UK Search Awards is an exciting night for all; brimming with excitement, anticipation and pride, these awards showcase the very best in Digital Marketing. Our pride was overflowing as we watched our very own Sam Noble be honoured with the top prize of the night: UK Search Personality 2016.
The UK Search Awards are here and we’re pleased to announce that we’ve been shortlisted for three awards at this prestigious ceremony.
What an incredible year 2016 has been for us so far. We’ve celebrated turning 10 as a company, and in the last few months alone we’ve been nominated for a range of campaigns, won a bunch of awards and now we’ve been shortlisted for even more success.