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With the announcement of Google AdWords new ad rotation setting recently, we’ve taken a closer look. If you’re a website who has Conversion Tracking then this change will be of interest to you!
How many times have you been reviewing your ads performance only to find one doing better on CTR and the other performing better on Conversion Rate – which do you go with? You need to optimise ad text for clicks yes, but at the end of the day you want to sell more!
Now Google has implemented an ad rotation setting which allows advertisers to choose to ‘Optimize for conversions: Show ads expected to provide more conversions’. Whereas before ‘Optimise’ just meant showing the ad more often that encouraged clicks, now Google is finally starting to think sales for you.
The tool makes use of the data collected from your Conversion Tracking and once enabled applies to all ads that appear on Google and their search partners and display partners’ sites.
Who’s tried the ‘Optimize for Conversions’ setting? Have you seen an improvement in Conversions and subsequent ROI? Let us know what you think of this new feature and the testing you’ve done!
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.
When we think of reality headsets, our immediate thoughts go to viewing the world in a virtual reality (VR) from wherever we are in the world. Whether that be your own living room, office or business, VR headsets allow you to transport yourself into a completely different environment and immerse yourself in that world.
This is what makes HoloLens different.