We're hiring

We love digital - Call
03332 207 677
and say hello - Mon - Fri, 9am - 5pm

Call 03332 207 677

Anna George

Google AdWords – Ad Rotation, Now Focus on Conversions!

2nd May 2011 Paid Search, Google AdWords, News, Industry News, Paid Search Less than a minute to read

With the announcement of Google AdWords new ad rotation setting recently, we’ve taken a closer look. If you’re a website who has Conversion Tracking then this change will be of interest to you!

How many times have you been reviewing your ads performance only to find one doing better on CTR and the other performing better on Conversion Rate – which do you go with? You need to optimise ad text for clicks yes, but at the end of the day you want to sell more!

Now Google has implemented an ad rotation setting which allows advertisers to choose to ‘Optimize for conversions: Show ads expected to provide more conversions’.  Whereas before ‘Optimise’ just meant showing the ad more often that encouraged clicks, now Google is finally starting to think sales for you.

The tool makes use of the data collected from your Conversion Tracking and once enabled applies to all ads that appear on Google and their search partners and display partners’ sites.

Who’s tried the ‘Optimize for Conversions’ setting? Have you seen an improvement in Conversions and subsequent ROI? Let us know what you think of this new feature and the testing you’ve done!

Share this post

Anna George
About the author

Anna George

Anna has worked in online marketing and eCommerce for over 4 years, working both digital agency and client side. She provides insightful tips for webmasters.

What do you think?

  • aspect-ratio
    Nicola Churchill

    The Psychology Of Colour In Marketing

    When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.
    (more…)

    Nicola Churchill
    @with_nic
    30th Jun 2017
    Content Marketing
  • aspect-ratio
    Cat Birch

    Koozai Launches Free Breakfast & Learn Events

    We’re excited to announce that we’re launching a series of free Breakfast & Learn events for brand-side marketers. Our digital marketing experts will help you to boost your SEO, paid media, paid social and content marketing knowledge over breakfast.
    (more…)

    Cat Birch
    @MissCatBirch
    25th May 2017
    News

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?