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With the announcement of Google AdWords new ad rotation setting recently, we’ve taken a closer look. If you’re a website who has Conversion Tracking then this change will be of interest to you!
How many times have you been reviewing your ads performance only to find one doing better on CTR and the other performing better on Conversion Rate – which do you go with? You need to optimise ad text for clicks yes, but at the end of the day you want to sell more!
Now Google has implemented an ad rotation setting which allows advertisers to choose to ‘Optimize for conversions: Show ads expected to provide more conversions’. Whereas before ‘Optimise’ just meant showing the ad more often that encouraged clicks, now Google is finally starting to think sales for you.
The tool makes use of the data collected from your Conversion Tracking and once enabled applies to all ads that appear on Google and their search partners and display partners’ sites.
Who’s tried the ‘Optimize for Conversions’ setting? Have you seen an improvement in Conversions and subsequent ROI? Let us know what you think of this new feature and the testing you’ve done!
Search engine technology is evolving, and so is the digital marketing industry. The more experienced professionals amongst you may remember the days of gleefully stuffing keywords into your copy to boost your rankings, blindly spamming strangers to join your email lists and easily securing media coverage for your thinly veiled advertisements.
Site speed is an important area of website optimisation that people working in the world of Search Engine Optimisation are becoming increasingly concerned about.