We love digital - Call
0330 353 0300Circle Info
and say hello - Mon - Fri, 9am - 5pm

Call 0330 353 0300Circle Info

Anna George

Google AdWords – Ad Rotation, Now Focus on Conversions!

2nd May 2011 PPC Blog, Google AdWords, News, Industry News, PPC Blog Less than a minute to read

With the announcement of Google AdWords new ad rotation setting recently, we’ve taken a closer look. If you’re a website who has Conversion Tracking then this change will be of interest to you!

How many times have you been reviewing your ads performance only to find one doing better on CTR and the other performing better on Conversion Rate – which do you go with? You need to optimise ad text for clicks yes, but at the end of the day you want to sell more!

Now Google has implemented an ad rotation setting which allows advertisers to choose to ‘Optimize for conversions: Show ads expected to provide more conversions’.  Whereas before ‘Optimise’ just meant showing the ad more often that encouraged clicks, now Google is finally starting to think sales for you.

The tool makes use of the data collected from your Conversion Tracking and once enabled applies to all ads that appear on Google and their search partners and display partners’ sites.

Who’s tried the ‘Optimize for Conversions’ setting? Have you seen an improvement in Conversions and subsequent ROI? Let us know what you think of this new feature and the testing you’ve done!

Share this post

Free Digital Clarity Call

Need some expert help to uncover what’s holding your digital marketing back? Let us show you for free!

What do you think?

aspect-ratio
Kelly-Anne Crean

How To Handle A Website Migration Correctly

Kelly-Anne Crean
18th Oct 2021
SEO Blog
aspect-ratio
Joaquin Lopez

Improve Your SEO With Organic & Paid Social

Joaquin Lopez
11th Oct 2021
Social Media

Digital Ideas Monthly

Sign up now and get our free monthly email. It’s filled with our favourite pieces of the news from the industry, SEO, PPC, Social Media and more. And, don’t forget - it’s free, so why haven’t you signed up already?

Unlike 08 numbers, 03 numbers cost the same to call as geographic landline numbers (starting 01 and 02), even from a mobile phone. They are also normally included in your inclusive call minutes. Please note we may record some calls.

Circle Cross