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Now that you have created and activated your Microsoft adCenter Account, I thought I would follow on my previous blog post ‘Pay Per Click on Bing – Account Setup‘, with step-by-step guide on creating a new campaign.
Creating your Pay Per Click Campaign
Log into your newly created Microsoft adCenter Account and click on the Campaigns tab
a. Campaign Name – Cats
b. Ad Group 1 – Cat Food
c. Ad Group 2 – Cat Litter
d. Ad Group 3 – Cat Collars
a. Budget per Month – This can be divided across the month or spent until depleted
b. Budget per Day – You will also be asked to provide a maximum monthly budget that you wish not to exceed
b. Hour of the day
c. Day of the week
a. Ad Group – Cat Food
b. Targeted Keywords
– Tinned Cat Food
– Packet Cat Food
– Fresh Cat Food
– Cheap Cat Food
c. Non Targeted Keywords
– Cat Litter
– Cat Food Recipes
Congratulations! You have launched your first Microsoft adCenter campaign.
If you would like help in creating and managing a Bing Pay Per Click campaign, contact Koozai today.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.