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At Koozai we’ve always spoken about PPC but it tends to often get overlooked in favour of tactics such as SEO and Social Media, especially with the recent claims from eBay. Yet even with a great inbound marketing strategy in place there’s still a lot of value that can be gained from paid channels, and that’s exactly what we want to highlight through a week of special PPC content starting on Monday.
We’ll be starting the week with an epic guide by Anna on Monday which looks at Remarketing in Google Analytics and the amazing ways it can help with Google AdWords. Then it’s over to Graeme on Tuesday who is keeping the Analytics connection going with more clever ways to make AdWords and Analytics work in harmony.
On Wednesday we’ve asked some of the foremost minds in PPC to comment on what they feel the biggest developments are in the Paid Search world. David Szetela, Jacinta Walker, Jon Myers, Kayla Kurtz, Arianne Donoghue, Crystal Anderson, Richard Cotton and many more will be answering questions in one of the most detailed guides we have ever written.That’s on top of a new Koozai TV video on a mystery PPC topic.
Roll on to Thursday and we will be holding a Twitter chat where members of the Koozai team and other bright minds from the PPC industry will be answering your questions. Got a question you’d like us to answer on the day? Then leave it below or join us for #koozchat on Thursday at 3pm GMT.
On Thursday we will also be looking at mobile marketing PPC tips from Tara in a blog post and Dean will finish the week with a guide to the hottest change so far in 2013, Optimising for Enhanced Campaigns.
That’s on top of lots of exciting plans we’ve got for our social media accounts throughout the week. To make sure you don’t miss a moment of our focus on PPC then you can connect with us via – Twitter, Google+ and Facebook.
PPC Word Cloud from BigStock
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.