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Stormseal Roofing (Nationwide) Ltd specialise in industrial and commercial roofing refurbishment, carrying out all disciplines within the industry, including sheeting and cladding, felting, utilising fully trained operatives.
Most of the contracts being secured are either on a repeat basis for regular customers, recommendations from existing contacts, or direct marketing to secure new clients. From the start Stormseal Roofing knew they wanted to expand their activities Nationally, and now have many large companies using their services on a regular basis up and down the UK.
Stormseal Roofing know the value that Online Marketing can bring to their marketing communications; it will give them global exposure within their chosen market 365 days a year. By not taking full advantage of the internet they are missing out on valuable business opportunities, and loosing out to their competitors.
We have been appointed by Stormseal Roofing to implement a professionally managed Search Engine Optimisation (SEO) Campaign to maximise their visibility to potential clients across the top search engines natural/organic rankings.
We are very much looking forward to working with Stormseal Roofing on this SEO project.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.