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SMX London 2012 takes place at Chelsea Football Club on the 15th and 16th May.As a Blog partner of the event, Koozai can offer our blog readers a 15% discount code to use when you are signing up online: KOOZAI012
This year’s event covers a wide range of topics and speakers including our own Anna Lewis who will be on the “Overlooked, Underloved & Unknown Analytics” panel.
Having already spoken at Think Visibility this year on the subject of Google Analytics, Anna will be sharing her expertise on the subject during this session, so be sure to go along.
Other speakers include David Naylor, Jane Copeland and Google’s Pierre Far.
The whole event kicks off with the keynote speaker session coming from Google Engineer Amit Singhal on Tuesday.
The conference chairs will of course be Danny Sullivan and Chris Sherman.
Tuesday covers Paid Search & Analytics Track and SMX Advanced Track sessions
Wednesday looks into SEO & Social Media Track and further SMX Advanced Track sessions.
The events full agenda can be viewed here.
We will again be covering the event this year. You can still read Sam’s SMX London 2011 Recap to give you a taste of what may be to come.
So don’t miss out on one of the leading conferences of the year. Book your place online and use our 15% discount code: KOOZAI012
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.