This week I was treated to the inaugural London Agile Content Meetup. What was formerly the Content Strategy Meetup, has now become something a lot larger and more holistic – indicative of the way in which Content Marketing and Content Strategy has evolved.
The term ‘agile content’ is used to describe a strategy that allows a number of departments, teams, individuals and stakeholders to help with the content process in a dynamic way, as well as being produced with their individual goals in mind. In other words, content is now a collaborative effort which needs to be published across multiple platforms and tick a number of boxes. Agile content facilitates this, and this is what I learned.
Kate Towsey – An agile content case study: process, team, tools, and lessons
Agile content is not a circular process, it’s actually quite chaotic: researching, conceptualizing, and making all at the same time
Agile only works once everyone knows their roles
For The University Of Surrey Case Study – tone of voice is important when it comes to the user – show don’t tell. They spoke to the audience, not the stakeholder
Talk to your audience, get everyone to help with the creation process – this helps when making agile content
Presenting two case studies, 18 years apart, Paola showed how she organised Barclays’ products and services into customer goals and how she later pitched a similar idea to MOO
In 1995, Barclays wanted to put all their content online, she organised this into what people want rather than just detailing the information
Once she grouped this into user needs she established lots more product ideas for MOO
Don’t rely on Analytics to establish what your users need, speak to them
Content in an emergency is difficult but you can make it work
Give people specific roles to deliver what is needed at the time
The army made sure everyone knew what was going on during the Foot and Mouth crisis – they got people to say what they were going to do at the start of the day and what they had done at the end of the day
This made people more accountable for delivery
This Army did not start Agile content, but such techniques helped to sort a crisis
A big thank you to all of the speakers for sharing such great tips and the organisers for arranging everything and making it run smoothly.
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