We love digital - Call
03332 207 677 and say hello - Mon - Fri, 9am - 5pm
Call 03332 207 677
88% Of Companies Say Mobile Optimisation Is More Important Than Ever
Today we are taking a look at an infographic by Get Satisfaction that looks at the rise of the responsive web and why it’s so critical to make sure your website works in all devices and offers a good experience for every user.
Some of the key statistics in the infographic are:
- By 2014 mobile internet usage will be higher than desktop internet usage
- Half of all local searches are through mobile devices
- 88% of companies see mobile and tablet optimisation as “much more important” or “more important” in 2013 than in 2012
- The average conversion rate is higher for those companies who invest in site optimisation than those who do not
- By the end of 2013 there will be more mobile devices than the world’s total population
- 67% of shoppers start on one device and continue purchases on another
You can find many more gems in the below image. For a higher quality version simply click on the image.
Source: Get Satsifaction and Column Five
What are your thoughts on responsive design and mobile optimisation? Please leave them below.
Share this post
Responsive design is now a priority for clients. Gone are the days when you used to provide suggestions only for desktop websites.
And that is the way to go because technology is only going to improve over time. There are many sites today that have opted for dynamic or parallel websites but I think in time, these would revert to responsive design because maintenance of the other two is a lot of effort.
What do you think?
Attribution 101: Google Analytics and AdWords
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
-
Why Bing is a Valuable Paid Media Platform
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
1 Comment