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When reviewing your websites statistics in Google Analytics just be careful when you are reviewing the statistic Average Time On Site from your Dashboard. It’s important to remember that this data can be skewed really easily by a small number of visitors to your website.
It only takes one visitor to leave your site open in their browser while they take a telephone call to increase this stat.
If you see improvements with this statistic drill down deeper in your analytics account and view the report, Time on Site for All Visitors. This report will show the average time on site broken down by day. This will allow you to see if they have been any days where there is any extraordinary user activity on your website.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.
When it comes to building a content marketing campaign, it can be difficult to know where to start. You may have an initial idea but bringing it to life and getting your message seen are always harder than initially thought.