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We love data here at Koozai; whether it be for our Analytics services, building remarketing lists or to understand user behaviour on a site. In this post we’ve compiled six of our favourite videos, where four of our team share some of the best ways to use data to generate great results.
If you find these videos useful then you’ll also love our Twitter chat (#koozchat) which is taking place tomorrow (15th Aug) at 15:30 BST. You can join in by following @Koozai and we hope to see you there.
You might also like our free Google Analytics whitepaper which has over 55 pages of tips.
Anna provides an epic 15 minute long look at what event tracking is, how it works and lots of useful ways to use it. This is one of our most popular videos ever, so is not to be missed!
Last year Google made Remarketing simpler than ever, allowing it to be done through Google Analytics, giving you the power to create and segment really targeted lists. Sam takes a look at the basics in setting up a really effective account.
By following these five basic tips, you should be able to ensure that your website works towards providing a high quality experience for every one of your visitors. Gemma’s guide includes a look at Appearance, Navigation, Language, Personalisation and Layout.
Let Anna show you how you can use Tag Management systems to improve the tracking capabilities of your website. Including an explanation of how Tag Manager works and the core benefits of implementing it.
Landing Page Optimisation can make your website more enticing for your potential customers, encouraging them to make their first purchase and more besides. Graeme explains how to do this.
Advanced segments are used to analyse your website data to help you improve the performance and conversions of your website. Anna looks at nine great ways to use them for data segmenting and analysis.
Thanks for watching, and we hope to see you all in our #koozchat on 15th Aug at 15:30 BST via @Koozai.
In today’s multichannel world, there are mountains of data which provide insights into how users have interacted with your business and their path to conversion (or non-conversion). It is important to understand performance with multichannel marketing, which can be achieved through attribution modelling. Attribution refers to assigning credit to something (a channel, touchpoint, etc.) for the role it played in the final conversion. An attribution model is a rule, or set of rules, that assigns this credit correctly to the right channel or touchpoint.
For a long time, Bing, the UK’s second-largest search engine, has been underappreciated and, in some instances, even ignored. Often regarded as the inferior search engine to market leader Google, Bing has historically struggled to appeal to many in the digital world. Most PPC analysts would give justified reasons for neglecting Bing for so long; these include the volume of traffic and the user experience just not matching up to Google. However, the validity of these assessments is now diminishing. Bing has grown and improved rapidly in the last couple of years; if you are not integrating it into your comprehensive digital marketing plan, you run the risk of missing out on a large portion of your chosen market and significant revenue.