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Last week, Google released the latest wave of updates to Google Analytics. New functionality includes:
To find out more check out the videos on the Google Analytics Blog.
Google Analytics has also become intelligent. Analytics Intelligence can be set up to notify you when something occurs in your data patterns for example a traffic surge. This will allow you immediate identify the issue and find out what needs doing.
In addition, all of the above multiple custom variables have been included within the tracking API making it easier to share Custom Reports and Advanced Segments.
Over the next couple of months we will be looking at the new features in more depth and showing you how your website can benefit from them.
For now, you can get to understand a little bit more about the updates at the Google Analytics Blog, which has a range of videos to explain the new features.
If you have any questions please feel free to add a comment or to find out more about what Koozai can do for your website then contact the Koozai team today.
Last month, we tuned in to listen to our very own Samantha Noble become a radio star. As a guest on Xan Phillips’ The Business on Voice FM, a programme dedicated to promoting the good news stories about business from the Southampton area and beyond, Sam shared her insights into paid media.
The Drum Network has launched a new initiative called ‘Create Britain’ which aims to show the world that Great Britain is still an awesomely creative marketplace, despite Brexit.
Create Britain is an online interactive map that invites businesses from the creative industry to contribute a short video to claim their own pin on the map that links to their video clip. The video clips need to answer one question: ‘What makes British creativity so great?’.