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Last week, Google released the latest wave of updates to Google Analytics. New functionality includes:
To find out more check out the videos on the Google Analytics Blog.
Google Analytics has also become intelligent. Analytics Intelligence can be set up to notify you when something occurs in your data patterns for example a traffic surge. This will allow you immediate identify the issue and find out what needs doing.
In addition, all of the above multiple custom variables have been included within the tracking API making it easier to share Custom Reports and Advanced Segments.
Over the next couple of months we will be looking at the new features in more depth and showing you how your website can benefit from them.
For now, you can get to understand a little bit more about the updates at the Google Analytics Blog, which has a range of videos to explain the new features.
If you have any questions please feel free to add a comment or to find out more about what Koozai can do for your website then contact the Koozai team today.
Samantha Noble is well known within in the search industry, she even won the UK Search Personality 2016 at the UK Search Awards in November. This year, she continues to make an impact on the industry by judging not only one, but three, prestigious industry awards.